اخبار و اعلانات
آمار
| تعداد نشریات | 19 |
| تعداد شماره‌ها | 380 |
| تعداد مقالات | 3,131 |
| تعداد مشاهده مقاله | 4,251,851 |
| تعداد دریافت فایل اصل مقاله | 2,846,191 |
Exploring Discursive Features and Techniques of Manipulating Consumers in Printed Advertisements | ||
| Journal of Modern Research in English Language Studies | ||
| مقاله 5، دوره 5، شماره 1، اردیبهشت 2018، صفحه 95-115 اصل مقاله (929.96 K) | ||
| نوع مقاله: Research Paper | ||
| شناسه دیجیتال (DOI): 10.30479/jmrels.2019.10196.1267 | ||
| نویسندگان | ||
| Khadijeh Mohammadi؛ Hiwa Weisi* ؛ Shahab Moradkhani | ||
| Razi University, Kermanshah, Iran | ||
| تاریخ دریافت: 09 اسفند 1397، تاریخ بازنگری: 15 اردیبهشت 1398، تاریخ پذیرش: 22 اردیبهشت 1398 | ||
| چکیده | ||
| Manipulation is an illegitimate mind control that can be performed via the triangular model of social, cognitive, and discursive strategies which leads to social inequality. This study aims to investigate the discursive strategies employed in Persian printed advertisements to manipulate audiences based on triangular model of van Dijk (2006). Since manipulation is a crucial notion of Critical Discourse Analysis (CDA), the researchers have to utilize CDA principles of Fairclough (2013) too. To do this, an analysis was performed on the corpus of 160 Persian printed advertisements collected during one year, from 2016 to 2017. Half of the data were collected from real context of use in three different cities of Iran (Kermanshah, Ahwaz, and Mashhad), and another half were downloaded from different websites. Then, the corpus of data was analyzed employing triangular model of manipulation and CDA in order to determine the strategies used in those advertisements to manipulate audiences. The results revealed that the advertising discourse in Iran is completely manipulative which uses discursive, cognitive and social strategies to manipulate consumers. Furthermore, the results added more strategies such as (a) Religious messages, (b) Challenging hints, (c) Giving discount or rewards, and (d) Deadline, to the findings of previous studies. | ||
| کلیدواژه‌ها | ||
| Manipulation؛ Critical Discourse Analysis؛ Discursive Strategies؛ Advertisement | ||
| عنوان مقاله [English] | ||
| بررسی ویژگی ها و تکنیک های گفتمانی بکاربرده شده در تبلیغات چاپی به زبان فارسی بمنظور متقاعد کردن مصرف کنندگان | ||
| نویسندگان [English] | ||
| خدیجه محمدی؛ هیوا ویسی؛ شهاب مرادخانی | ||
| کلیدواژه‌ها [English] | ||
| تحلیل گفتمان انتقادی ؛ استراتژی های گفتمان, تبلیغات | ||
| مراجع | ||
|
Ademilokun, M., & Taiwo, R. (2013). Discursive strategies in newspaper campaign advertisements for Nigeria’s 2011 elections. Discourse & Communication, 7(4), 435-455.
Baidya, T. K. (2016). Manipulation of human mind through the power of discourse: A study on Bangladeshi call center conversations (Doctoral dissertation, BRAC University).
Baig, M. (2013). Analyzing the advertising discourse-A journey from sight to mind. International Journal of Applied Linguistics and English Literature, 2 (1), 126-135.
Bhatia, A. (2006). Critical discourse analysis of political press conferences. Discourse & Society, 17(2), 173-203.
Boyland, E.J., & Whalen, R. (2015). Food advertising to children and its effects on diet: Review of recent prevalence and impact data. John Wiley & Sons, 16, 331–337
Billig, M., & Marinho, C. (2014). Manipulating information and manipulating people: Examples from the 2004 Portuguese parliamentary celebration of the April Revolution. Critical Discourse Studies, 11(2), 158-174.
Capon, N., & Hulbert, J.M. (2001). Marketing management in the 21st century. Amazon. Com.
Chapman, S. (2011). Pragmatics. United States: Palgrave Macmillian.
Chebat, J. C., Gelinas‐Chebat, C., Hombourger, S., & Woodside, A. G. (2003). Testing consumers' motivation and linguistic ability as moderators of advertising readability. Psychology & Marketing, 20 (7), 599-624.
Chilton, P. (2005). Manipulation, memes and metaphors: The case of Mein Kampf. In L. de Saussure & P. Schulz (Eds.), Manipulation and ideologies in the twentieth century (pp. 15–44). Amsterdam: John Benjamins.
Chiluwa, I. (2008). Religious Vehicle Stickers in Nigeria: A Discourse of Identity, Faith and Social Vision. Discourse and Communication, 2 (4), 371–387.
Chomsky, N. (2011). Top 10 media manipulation strategies. Retrieved from http:// www. Pinterest.com/pin/214835844702398497/Cook, G. (1992). The Discourse of Advertisement. London: Routledge.
Cohen, D., Mashruwala, R., & Zach, T. (2007). The use of advertising activities to meet earnings benchmarks: Evidence from monthly data. Review of Accounting Studies, 15(4), 808-832.
Cukier, W., Ngwenyama, O., Bauer, R. & Middleton, C. (2009). A critical analysis of media discourse on information technology: preliminary results of a proposed method for critical discourse analysis. Information Systems Journal,19, 175-196.
Danesi, M. (2007). Semiotics of media and culture. In P. Cobley (ed.), The Routledge Companion to Semiotics (pp. 135-149). London: Routledge.
De Saussure, L. (2011). Discourse analysis, cognition and evidentials. Discourse Studies, 13(6), 781-788.
De Saussure, L., & Schulz, P. J. (Eds.). (2005). Manipulation and Ideologies in the Twentieth Century: Discourse, language, mind (Vol. 17). John Benjamins Publishing.
Dunmire, P. L. (2009). 9/11 changed everything: an intertextual analysis of the Bush Doctrine. Discourse & Society, 20(2), 195-222.
El-daly, H. M. (2012).Toward an understanding of the discourse of advertising: Review of research, and special reference to the Egyptian media. Global Journal of Human-Social Science Research, 12(4), 78-93.
Fairclough, N. (1989). Language and Power. Pearson Education.
Fairclough, N. (2012). Critical discourse analysis. International Advances in Engineering and Technology (IAET), 7, 452-487.
Fairclough, N. (2013). Critical discourse analysis: The critical study of language. Routledge.
Fauconnier, G. and Turner, M. (2002). The way we think: Conceptual blending and the mind's hidden complexities. New York: Basic Books.
Gee, J. P. (2011). An introduction to discourse analysis: Theory and method. London: Routledge.
Goldfarb, A., & Tucker, C. (2010). Online display advertising: Targeting and obtrusiveness. Marketing Science, 30(3), 389-404.
Halliday, M.A.K., & Matthiessen, C.M.I.M. (2004). An introduction to functional grammar (third edition). London: Hodder Arnold.
Hart, C. (2013). Argumentation meets adapted cognition: Manipulation in media discourse on immigration. Journal of Pragmatics, 59, 200-209.
Hashim, A. (2010). Print advertisements in Malaysia. World Englishes, 29(3), 378-393.
Hasrati, M., & Mohammadzadeh, M. (2012). Exam papers as social spaces for control and manipulation: ‘Dear Dr X, please I need to pass this course’. Critical Discourse Studies, 9(2), 177-190.
Hasrati, M., Street, B., & Habibi, S. (2016). Vehicle Writings in an Iranian Context: The Interplay of Habitus and Field. Iranian Studies, 49(1), 1-27.
Jalilifar, A. (2010). The Rhetoric of Persian and English Advertisements. The International Journal of Language Society and Culture, 30, 25-39.
Janks, H. (1997) Critical Discourse Analysis as a Research Tool. Discourse Studies in the Cultural Politics of Education, 18(3), 329-342.
Lakoff, G., & Johnson, M. (1980). Metaphors we live by Chicago. Chicago University.
Maillat, D., & Oswald, S. (2011). Constraining context: A pragmatic account of cognitive manipulation. In C. Hart (Ed.), Critical discourse studies in context and cognition (pp. 65–80). Amsterdam: John Benjamins.
Manning, P. (2010). The semiotics of brand. Annual Review of Anthropology, 39, 33-49.
Rideout, V.J., Foehr, U.G., Roberts, D.F. (2010). GenerationM2: Media in the lives of 8–18-year olds. (retrieved from http://www.kff.org/entmedia/upload/8010.pdf).
Rigotti, E. (2005). Towards a typology of manipulative processes: Manipulation and ideologies in the twentieth century. Discourse, Language, Mind, 17, 61-83.
Sălceanu, C. (2014). Personality factors and resistance to the manipulation of advertising. Procedia-Social and Behavioral Sciences, 127, 5-9.
Sells, P., & Gonzalez, S. (2002). The language of advertising, 34. Retrieved from http: //www.stanford. edu/class/linguistic.
Shams, M. R. (2005). Reading English Newspapers. Tehran: Jungle Publication.
Shooshtari, Z. G., & Allahbakhsh, M. (2013). Mixing English in Persian print advertising discourse. International Journal of Society, Culture & Language, 1(2), 82.
Tahmasbi, S., & Kalkhajeh, S. G. (2013). Critical discourse analysis: Iranian banks advertisements. Asian Economic and Financial Review, 3(1), 124-145.
Tanaka, K. (1999). Advertising language: A pragmatic approach to advertisements in Britain and Japan. Psychology Press.
Teo, P. (2000). Racism in the news: A critical discourse analysis of news reporting in two Australian newspapers. Discourse & Society,11(1), 7-49.
Vahid, H., & Esmae'li, S. (2012). The power behind images: Advertisement discourse in focus. International journal of Linguistics, 4 (4), 36-51.
Van Dijk, T. A. (1993). Principles of critical discourse analysis. Discourse & society, 4(2), 249-283.
Van Dijk, T. (2006). Discourse and manipulation. Discourse & Society, 17(3), 359-383.
Van Dijk, T. (2015). Critical discourse analysis. In Tannen, Deborah, Heidi E. Hamilton, and Deborah Schiffrin, The handbook of discourse analysis (pp.352-372). United States: John Wiley & Sons.
Van Tuinen, H.K. (2011). The ignored manipulation of the market: Commercial advertising and consumerism require new economic theories and policies. Review of Political Economy, 23 (2), 213-231.
Velasco-Sacristán, M., & Fuertes-Olivera, P. A. (2006). Towards a critical cognitive–pragmatic approach to gender metaphors in Advertising English. Journal of Pragmatics, 38 (11), 1982-2002.
Weiss, G., & Wodak, R. (Eds.) (2007). Critical discourse analysis. New York: Palgrave Macmillan.
Wodak, R. (2007). Pragmatics and critical discourse analysis: A cross-disciplinary inquiry. Pragmatics& Cognition, 15(1), 203-225. | ||
|
آمار تعداد مشاهده مقاله: 754 تعداد دریافت فایل اصل مقاله: 1,124 |
||